You’ve built an incredible brand.
You’ve sold franchises.
Your brand looks successful.

But behind the scenes, it feels very different. Some locations thrive, while others struggle. Too many of your franchisees are stressed, frustrated, and too many of them don’t understand the numbers and they’re quietly (or loudly) blaming you.

After 40 years in franchising, the one thing that always stands out, is whether you like it or not, your franchisees’ will always hold you responsible for their failures. While this is sometimes not entirely fair, as a franchisor, you will always be reliant on what your franchisees think of the way you have guided them through their franchise journey. Assuming your brand and business formula is proven with a number of success stories (where your product, branding and customer experience is intact), then the key to franchisee success lies in how you train your franchisees, and the training MUST include business training which helps your franchisees understand their numbers. What I’ve seen is that “NUMBERS TRAINING AND EDUCATION” aspect is usually overlooked in the franchisors training program. And the sad part of it all, is that it’s actually very simple to teach.

Your franchisees invested their life savings in your brand, based on your promise to help them earn a living and build wealth. If they can’t read their break-even point, don’t understand cash flow, and only look at their P&L once a month, they are effectively managing their business in the dark. And when franchisees fail financially, your entire network feels it - brand reputation, renewals, growth, everything.

The Real Problem: They Don’t Speak the Language of Numbers

Here’s what happens in many franchise systems:

• Franchisees receive over complicated spreadsheets and reports they don’t understand.
• They are NOT taught to decipher their reports to reach calculated conclusions, solutions and decisions.
• Decisions are made on gut feelings instead of data.
• Most franchisees guess their way through staffing often either under staffing - damaging service and sales, or over staffing - damaging their EBITA (operational profit).
• By the time everyone realises how serious the problem is, the business is already in crisis.

Meanwhile, your internal team is stuck in constant firefighting mode instead of focusing on growth, strategy, and scaling the brand.

What If Your Whole Network Spoke “Finance”?

Imagine what would change if your entire network: franchisees, senior management, and store managers - spoke the same simple, practical language around:

• Break-even
• Cash flow
• Profit & Loss
• Productivity and labour cost
• Key performance indicators that actually matter

Imagine if your leaders could teach franchisees why financial decisions matter, instead of teaching everyone to just “follow the system”, when your entire system is based on the whims of one or two people who – more often than not, don’t even come from the same industry.

That’s where FRANed comes in.

How FRANed Helps Your Franchise Network

At FRANed, the focus is on giving franchisors and leadership teams a clear, teachable financial framework that can be rolled out across your entire network. The aim is not to over complicate your financial system, but to create a KISS (Keep It Simple Stupid) formula for your entire team to understand the basics of their finances in a way which is simple, useable, and actionable.

When working with us, together we will:
✅ Teach a unified financial framework your team can easily cascade and delegate downwards to your franchisees or store managers.
✅ Demystify your finances and reporting using the KISS principle (Keep It Simple, Stupid).
✅ Build a culture of accountability around real-time data, not end-of-month surprises.
✅ Create a competitive advantage - franchisees who understand numbers perform better and stay longer.

What Changes After You Engage FRANed

When financial education and clarity become part of your franchise culture, the shift is powerful and visible:
→ Franchisees stop blaming “the system” and start managing their numbers.
→ Your managers evolve from problem-solvers into financial mentors and coaches.
→ More locations start to consistently succeed - not by luck, but by understanding their business.
→ Renewal and increased recruitment rate of new franchisees improve because franchisees feel supported, capable, and in control.
→ Your head office team spends less time putting out fires and more time scaling your brand.

When done correctly, this is where the magic happens.

The strongest franchise networks in the world are not built on operations alone. They are built on a culture where every leader from head office to store level, understands financial clarity and passes that knowledge on, every single day.

Your franchisees deserve success.
Your network deserves consistency.
Your brand deserves to be known for building real business owners, not just glorified store managers.

Let’s Talk About Your Franchise

If any of this sounds uncomfortably familiar, it might be time to take a closer look at the financial literacy inside your network.

Contact me here to discuss your business.

Whether you want to fix current problems, re-build the right business model for your franchise system, a conversation with me is the first step toward your next level of success.