THE HOME OF FRANCHISE EDUCATION

FRANCHISOR
FRANCHISEE

Hi, I’m Steven Wolfson

I’m not just another franchise consultant who studied franchising from textbooks and teachers.

I learnt about franchising the hard way. I’ve been a franchisee, master franchisee, and International Franchise Director for many franchise organizations.

Over the past 40 years, I’ve worked with global brands like Subway, Pizza Hut, Spartan, B-Fresh & Erroca, while also helping local entrepreneurs turn their businesses into national and international success stories.

What I Learned As a Member of Subway’s Global Expansion Team

In my 40s, I had the privilege to be on Subway’s international development team. For 9 years I served as Area Development Manager for Sweden, Finland, Israel and South Africa.

From Subway’s founder, Fred DeLuca (RIP), I learned that global brands are built, not born – and that one of the biggest keys to success is the financial and business education given to franchisees.

At Subway, we didn’t only teach our franchisees how to make great subs and salads.
We also taught them how to manage their numbers and finances.

During my time with Subway (first as a franchisee and later as a country developer), I saw the brand grow from 8,000 to 32,000 stores in more than 90 countries.

Subway later became the largest QSR franchise in the world, reaching over 44,000 locations in more than 110 countries.

Brands I work with (or have worked with in the past)

Attention Business Owners...

Do You Want to Convert Your Business into a Franchise Organisation?

Discover Expert Strategies for Growing Your Brand, Expanding Your Reach, and Building a Strong Franchise Network with the guidance of a seasoned franchise professional.

Read More

Do You Want to Convert Your Business into a Franchise Organisation?

Discover Expert Strategies for Growing Your Brand, Expanding Your Reach, and Building a Strong Franchise Network with the guidance of a seasoned franchise professional.

Read More

Hear What Stefan Mandachi Says

 

Stefan is a good friend and client of mine, who is one of Romania’s most successful brand builders and entrepreneurs.

Stefan Mandachi built Spartan from a single location into the largest local Romanian QSR brand in the country.

Watch the full interview

Why is franchising your business a good idea?

  • Scale your business with less capital
  • Expand your reach quicker
  • Convert your business to an established brand

Why is franchising your business a good idea?

1. Scale your business with less capital

2. Expand your reach quicker

3. Convert your business to an established brand

How to transform my business into a franchise

Watch a free lesson explaining the 8 essential conditions to franchise your business. A short video with an 8 step checklist to know if your business is ready to grow via franchising

Read Our Recent Blog Articles:

The Hard Truth About Being A Franchisor

Jan 05, 2026

The Ten Thousand Dollar Chalk Mark

Nov 17, 2025

Testimonials:

Nicos Mesolongitis - Founder OJO Sunglasses

I have known Steven Wolfson since 2010. During these past 15 years, Steven has been my personal franchise mentor, having assisted me in navigating many challenges along the way. Steven’s guidance has no doubt contributed greatly towards OJO Sunglasses becoming the largest and most relevant Sunglasses brand in Cyprus, with many more stores now open in other countries in Europe as well. It is no wonder that Steven Wolfson is regarded as one of the world’s leading franchise mentors, and I highly recommend his services and knowledge.

Dina Grigoreva Kanis - Founder ReBloom Face Massage Studio

Thank you once again for the opportunity to take part in your course, it has already provided me with valuable insights and inspiration and already helping me to look at franchising from a more strategic perspective.

I’m especially grateful for your generous offer to have a Zoom call afterwards. It means a lot to have the chance to discuss my ideas and plans with someone who has such a wealth of experience.