Your franchise concept is already a winner
Now prove it to your first franchisees
Join my FREE 90‑minute live workshop for franchisors and multi‑unit brand owners who want consistently profitable franchisees, stronger EBITA, and a network that finally reflects the true strength of their brand.
Most franchisors have a strong concept and solid operations – but still lie awake over a few weak units.
This workshop gives you a clear, executive‑level method to help franchisees master their numbers, protect EBITA across locations, and grow your chain with the confidence of a brand that truly deserves to lead.
Live Online Workshop
Tue, March 5th
11:00am (UK) | 12:00pm (CET) | 13:00pm (IL)
Is This Workshop For You?
This session is a strong fit if you:
- Own or manage a chain with 8+ locations and wonder why some stores are highly profitable while others struggle, even though they follow the same brand standards.
- Feel responsible for franchisees who work hard yet never seem to get ahead financially – and want a better way to support them than “work harder and sell more.”
- Rely on bookkeepers and accountants for P&L and cash‑flow reports, but lack a simple weekly view highlighting which locations need immediate attention.
- Want your brand to be known for strong, consistent profitability across the network – not just great food and beautiful stores.
If you recognise yourself here, this workshop was created with you in mind.
Hear directly from Ștefan Mandachi
You’ll hear him talk about spotting weak units earlier, backing franchisees with real financial clarity, and using simple dashboards instead of waiting for late accountant reports – exactly the mindset we’ll work on in this workshop.
If you want the full story and all the lessons, watch the complete interview here:
MEET THE FOUNDER & YOUR WORKSHOP HOST
Hi, I’m Steven Wolfson
I lead Franed.com (Franchise Education), where we help franchisors build stronger, more profitable franchise families through simple, practical financial education.
For over 40 years, I’ve worked in almost every role in franchising – franchisee, master franchisee, and country developer for brands like Subway and Pizza Hut, as well as CEO and mentor to multi‑country restaurant and retail chains across Europe.
I’m known for helping networks move from chaotic, low‑profit operations to stable, profitable systems using clear P&L and KPI tools that everyone can understand and actually use.
Through Franed.com, I’ve trained hundreds of franchisees and franchisors to improve EBITA and build franchise networks where franchisees genuinely win – and the brand grows stronger as a result.
My mission is to empower franchisors to build stronger brands through simple, scalable financial know‑how that creates happier, more profitable franchise families and communities.
Testimonials:
Nicos Mesolongitis - Founder OJO Sunglasses
I have known Steven Wolfson since 2010. During these past 15 years, Steven has been my personal franchise mentor, having assisted me in navigating many challenges along the way. Steven’s guidance has no doubt contributed greatly towards OJO Sunglasses becoming the largest and most relevant Sunglasses brand in Cyprus, with many more stores now open in other countries in Europe as well. It is no wonder that Steven Wolfson is regarded as one of the world’s leading franchise mentors, and I highly recommend his services and knowledge.
Dina Grigoreva Kanis - Founder ReBloom Face Massage Studio
Thank you once again for the opportunity to take part in your course, it has already provided me with valuable insights and inspiration and already helping me to look at franchising from a more strategic perspective.
I’m especially grateful for your generous offer to have a Zoom call afterwards. It means a lot to have the chance to discuss my ideas and plans with someone who has such a wealth of experience.
