So you have a great concept, but still have sleepless nights?
Your franchisees keep telling you they
don’t make enough money.
It’s not that you’re not training your franchisees
– it’s what and how you train them that matters.
On the outside you play tough, but on the inside,
you carry the weight of their results on your shoulders and don’t sleep well at night.
You’re not alone, we can help!
Join this FREE 90‑minute live workshop for you and your team.
And receive a FREE Guide (valued $159)
Next Live Online Workshop
Thu 23rd of April
11:00am (UK) | 12:00pm (CET) | 13:00pm (IL)
(All previous workshops are fully booked)
Hear what
Stephan Mandachi Says
Stefan is a good friend and client of mine, who is one of Romania’s most successful brand builders and entrepreneurs.
Stefan Mandachi built Spartan from a single location into the largest local Romanian QSR brand in the country.
40+
Years global experience
50+
Brands I have worked with since 1983
10+
Countries
Brands I work with (or have worked with in the past)
In our 90 minutes together, you’ll learn about the 5 Steps to Franchise Profit Growth:
Step 1 – Simplify your Profit & Loss
Clean up and reorganise your P&L into 10 simple lines so franchisees finally understand it.
Step 2 – Understand the importance of working in unison with your Break-Even Point
See how easy it is to accurately calculate your break-even point and use it to make smarter day‑to‑day decisions.
Step 3 – Food Cost control
See how mega-brands control food cost accurately, instead of guessing or waiting for delayed reports from accountants.
Step 4 – Manage Labor with a Simple Formula
Use my "Productivity Barometer" formula to track and manage labor cost in the simplest way possible.
Step 5 – Put Everything together in one KPI Dashboard
See how simple your life becomes with a one‑page KPI dashboard showing all your critical business factors, and learn how to consult your franchisees correctly.
You didn’t build your brand just to be “one of the other restaurant chains in your market”
Think about how much work you have already put into your business:
You created a strong concept with great products and fantastic service.
Customers love your brand and keep coming back.
You invested time, money, and energy in your franchisees to help them succeed, and still, you see other brands with weaker concepts growing faster than you.
You worry about your franchisees who are barely surviving.
That is the feeling I want you to have after this workshop – so you can finally SLEEP BETTER AT NIGHT.
What I Learned As a Member of
Subway’s Global Expansion Team
In my 40s, I had the privilege to be on Subway’s international development team. During my 9 years with the company, I served as Area Development Manager for Sweden, Finland, Israel and South Africa.
From the founder of Subway himself, Mr. Fred DeLuca (RIP), I learned that global brands are built, not born. That the key to building a strong franchise brand is the financial and business education you give your franchisees.
At Subway, we did not only teach franchisees how to make great subs and salads, but more importantly, we taught them how to manage their numbers and finances.
During my time with Subway (first as a franchisee and later as a country developer), I saw the brand grow from 8,000 to 32,000 stores in more than 90 countries. Subway later became the largest QSR franchised chain in the world, reaching over 44,000 locations in more than 110 countries.
Online Workshop
Limited Spaces!
Thu 23rd of April
11:00am (UK) | 12:00pm (CET) | 13:00pm (IL)
(All previous workshops are fully booked)
MEET THE FOUNDER & YOUR WORKSHOP HOST
Hi, I’m Steven Wolfson
I’m the founder and CEO of Franed.com , helping franchisors and franchise teams improve profitability through simple, practical financial education.
For more than 40 years, I’ve worked across franchising as a franchisee, master franchisee, and country developer for brands like Subway and Pizza Hut, as well as CEO and mentor to restaurant and retail chains across Europe.
Again and again, I’ve seen the same pattern. Franchisors who teach simple financial skills to their franchisees usually thrive, while those who don't make the right investment in "numbers training", are doomed to run into problems with their franchisees.
That’s why I created Franed.com (Franchise Education) – to help franchisors teach their franchisees to turn confusing financial reports into clear weekly tools that everyone in the network can understand and use.
Today, I help franchisors and franchisees improve their EBITA line, and build networks where franchisees genuinely win – so the brand, and the people behind it, can finally breathe.
My mission is to give you practical financial “know‑how” that lets your whole franchise family become stronger, more profitable, and more relaxed.
STILL NOT SURE?
Frequently Asked Questions
We’re here to answer your key questions so you can feel confident joining us.
Question 1: How long is the workshop?
Question 2: Where will it take place?
Question 3: I don’t have a franchise. Will it still be useful for me?
Question 4: Is the workshop free?
Testimonials:
Nicos Mesolongitis - Founder OJO Sunglasses
I have known Steven Wolfson since 2010. During these past 15 years, Steven has been my personal franchise mentor, having assisted me in navigating many challenges along the way. Steven’s guidance has no doubt contributed greatly towards OJO Sunglasses becoming the largest and most relevant Sunglasses brand in Cyprus, with many more stores now open in other countries in Europe as well. It is no wonder that Steven Wolfson is regarded as one of the world’s leading franchise mentors, and I highly recommend his services and knowledge.
Dina Grigoreva Kanis - Founder ReBloom Face Massage Studio
Thank you once again for the opportunity to take part in your course, it has already provided me with valuable insights and inspiration and already helping me to look at franchising from a more strategic perspective.
I’m especially grateful for your generous offer to have a Zoom call afterwards. It means a lot to have the chance to discuss my ideas and plans with someone who has such a wealth of experience.