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You chose a franchise knowing that it’s part of an AMAZING brand

Now let’s make it amazing for you too!

Join my FREE 90 minute live workshop created especially for franchisees and store managers. Learn how to increase your own profitability, improve your EBITA, and finally feel in full control of your numbers.

Reserve My Spot!



So how come you still don’t sleep at night?

The brand you chose is indeed amazing.
The products are good, customers love it, the name is respected.

And yet:

  • You keep feeling that YOU don’t make enough money.
  • When your franchisor or your accountant give you advice, it still feels confusing or hard to put to use in daily practical terms.
  • You lie awake thinking about rent, salaries, suppliers and keep asking yourself: “What am I missing? Why are other franchisees doing better than me? What are they doing right that I am not?”

Well just so that you know, YOU ARE NOT ALONE.

Many franchisees are in exactly this situation.
The good news is that I probably know where the problem is – and the solution is not that complicated.

In this FREE workshop, I’ll show you what the most successful franchisees do differently, and why it’s much simpler than you think.

My hope is that, after this session, you’ll ask yourself: “Why has nobody explained it like this before?”




Live Online Workshop

Tue, March 5th
11:00am (UK) | 12:00pm (CET) | 13:00pm (IL)

Reserve My Spot!





Hear What Stephan Mandachi Says

 



Stefan is a good friend and client of mine, who is one of Romania’s most successful brand builders and entrepreneurs.

Stefan Mandachi built Spartan from a single location into the largest local Romanian QSR brand in the country.

Watch the full interview



You didn’t build your brand just to be “one of the other restaurant chains in your market”

Think about how much work you have already put into your business:

You created a strong concept with great products and fantastic service.
Customers love your brand and keep coming back.
You signed your first franchisees.
You invested time, money, and energy into helping them succeed.

And still, you see other brands with weaker concepts growing faster than you.
You worry about the franchisees who are barely surviving.

On the outside you play tough, because you need to be the leader.
On the inside, you carry the weight of their results on your shoulders and don’t sleep well at night.

How would it feel to look at your franchise organisation and say,
“My franchisees are doing well. They know their numbers. They are happy to be part of the brand I built, and together, we are building something really amazing”?

That is the feeling I want you to have after this workshop –
so you can finally SLEEP BETTER AT NIGHT.




When Your Franchisees Do Well, So Do You And Your Brand Grows

In our 90 minutes together, we will…

  • learn how you can teach your franchisees how to manage their staffing and calculate their productivity and labor cost in the simplest way possible
  • how to help your franchisees see, just on one page, their business KPI’s in a simplified dash-board
  • how to help your franchisees calculate their own P&L report with just 10 lines.
  • how to learn to teach your franchisees to calculate their “Break-Even Point” in just 15 minutes
  • how to help your franchisees understand their KPI and P&L reports, and reach crucial decisions in “real time” without waiting months for long complicated reports from their accountants which they don’t understand
  • how to turn financial confusion into a weekly routine everyone understands

When your franchisees become confident and informed about their numbers, everything changes:

  • They stop guessing.
  • They make better decisions.
  • They finally feel the benefit of the infrastructure and brand you built for them.

When they win like this, they stay longer, recommend you to others, and help your brand grow faster.

The truth is simple: the better your franchisees do, the better you will do.

Reserve My Spot!



You didn’t buy a franchise just to struggle every month

Think about how much you have already invested:

  • You chose a strong brand, you serve great products and you offer your clients great service.
  • Customers like your store and keep coming back.
  • You work hard, train your staff, and follow the system.

And still, you see other franchisees in other brands with products not nearly as good as yours, doing better than you.

You worry every month if there will be enough money to pay salaries, rent and suppliers.
You carry the stress alone and often don’t sleep well at night.

So how would it feel to look at your numbers and say:
“I know exactly what is happening in my business. I know where the money goes, and I know what to change next week to improve my profit”?

That is the feeling I want you to have after this workshop - so you can finally SLEEP BETTER AT NIGHT.




In our 90 minutes together, you will learn how to:

  • Manage your staffing and calculate productivity and labour cost in the simplest way.
  • See your key business numbers on one page in a clear dashboard.
  • Calculate your own P&L report with just 10 lines.
  • Calculate your Break-Even Point in about 15 minutes, so you know exactly how much sales you need each day to cover your costs and make a profit.
  • Understand your KPIs and P&L well enough to make decisions in real time, instead of waiting months for long reports from your accountant which don’t make sense to you.
  • Turn financial confusion into a weekly routine so that you stay on top of your numbers, in order to reach the best “real time” decisions.

 




When you become confident and informed about your numbers, everything changes:




You stop guessing




They make faster decisions




You finally feel the real benefit of the brand and system you invested in.




When you win like this, your store is healthier, your stress drops, and you SLEEP BETTER AT NIGHT.

Reserve My Spot!

What I Learned As a Member of Subway’s Global Expansion Team

In my 40s, I had the privilege to be on Subway’s international development team. For 9 years I served as Area Development Manager for Sweden, Finland, Israel and South Africa.

From Subway’s founder, Fred DeLuca (RIP), I learned that global brands are built, not born – and that one of the biggest keys to success is the financial and business education given to franchisees.

At Subway, we didn’t only teach our franchisees how to make great subs and salads.
We also taught them how to manage their numbers and finances.

During my time with Subway (first as a franchisee and later as a country developer), I saw the brand grow from 8,000 to 32,000 stores in more than 90 countries.

Subway later became the largest QSR franchise in the world, reaching over 44,000 locations in more than 110 countries.




Who Is This Workshop For?




This workshop is for you if:

  • You own or manage a franchise and don’t understand why your profit is not where it should be.
  • You have not yet purchased a franchise and are not yet bound by conditions which restrict you from learning how best to control your finances once and when you do purchase a franchise.
  • You work hard but feel that you are not moving ahead financially.
  • You want and are able (according to the terms of your franchise agreement) to understand and learn a simple method you can use every week to understand and improve your profits.
  • You don’t just want a busy store; you want a profitable business that supports your life and your family. Your store managers and key staff are also welcome to join!
Reserve My Seat



MEET THE FOUNDER & YOUR WORKSHOP HOST

Hi, I’m Steven Wolfson

I am the CEO and founder of Franed.com (Franchise Education). I help franchisors and franchisees build stronger, more profitable franchise families through simple, practical financial education.

For more than 40 years, I’ve worked in almost every role in franchising. I’ve been a franchisee, master franchisee and country developer for brands like Subway and Pizza Hut, as well as CEO and mentor to restaurant and retail chains across Europe.

Again and again I see the same pattern repeating itself:

Franchisees who leave the “numbers” to accountants who have never worked a day behind the counter usually struggle. Franchisees who learn simple financial skills and use them every week usually thrive.

That’s why I created Franed.com – to help people like you turn confusing financial reports into clear, useful tools you can trust.

Today, I help franchisees improve their profit, understand their EBITA, and build businesses where they genuinely win – so they can breathe more easily and better enjoy working in the brand they chose.

My mission is to give you practical financial know-how that makes your business stronger, more profitable and less stressful.




Testimonials:

Nicos Mesolongitis - Founder OJO Sunglasses

I have known Steven Wolfson since 2010. During these past 15 years, Steven has been my personal franchise mentor, having assisted me in navigating many challenges along the way. Steven’s guidance has no doubt contributed greatly towards OJO Sunglasses becoming the largest and most relevant Sunglasses brand in Cyprus, with many more stores now open in other countries in Europe as well. It is no wonder that Steven Wolfson is regarded as one of the world’s leading franchise mentors, and I highly recommend his services and knowledge.

Dina Grigoreva Kanis - Founder ReBloom Face Massage Studio

Thank you once again for the opportunity to take part in your course, it has already provided me with valuable insights and inspiration and already helping me to look at franchising from a more strategic perspective.

I’m especially grateful for your generous offer to have a Zoom call afterwards. It means a lot to have the chance to discuss my ideas and plans with someone who has such a wealth of experience.




Disclaimer and important to read before registering for my seminar

The purpose of my free workshop is not to undermine your franchisor or create friction between you and your franchisor. You are first and foremost bound by the terms and conditions of your franchise agreement, which I strongly urge you to uphold and respect. In many franchise organizations, you are required to use their financial controls and systems; in such cases, I have no intention of challenging or undermining your franchisor or your franchise agreement in any way. If your franchisor provides you with financial guidance that you believe is sound and your business results are satisfactory, then this workshop is probably not intended for you.

There are, however, many franchisors who do not invest in financial and business training, leaving you – the franchisee – free to choose your own accountant and manage your finances in your own way, which is also perfectly acceptable in many successful franchise organizations. These franchisors have built their franchise on the merits of their retail concept, store layout and design, logo, product range, and menu, and sold you your franchise based on a concept they have proved to be successful. It is on these terms that you made your decision to buy into their franchise, and that is entirely acceptable.

You should attend my free seminar only if your franchise agreement allows you sufficient flexibility to control your own finances in a way that you believe is appropriate for you. The seminar focuses purely on my recommended financial control methodology, which is widely used in many successful franchise organizations, is generic in nature, and does not contradict the reporting requirements of your tax authorities or your franchise organization.

Lastly, please note that I am not an accountant and do not intend to replace your accountant. Every business needs an accountant to ensure that it complies with its legal obligations to the relevant taxation and legal authorities. What I teach is designed to allow your accountant to do what they must so that you remain compliant with the law of your country, while you take full control of your daily operations and the practical steps required to run a profitable business. This is done without relying solely on the advice of your accountant who, while knowledgeable about legal and tax compliance, may have limited practical experience in improving your EBITA in a retail or franchise environment.

In addition to the above, please refer to the official disclaimer of my company here: